This is called getting the photo op of your choosing. I thought it was absolutely hilarious that he decides to show the semi-auto hunting rifle as an example for the story to a journalist. I can hear it now: "Isn't this what you mean? It's semi-auto AND a rifle." Note: all of the "EBR"s* on the wall, but the guy picks this one for the shot. Nice play, my friend. Nice play.
To the journalist: kudos on getting the other side of the story and reporting it, but in the gun community we know we don't get to review the article before it is published. Better safe than sorry.
Here's the article. The photog looks like she snapped her own shot for the EBR portion of the article.
In the end, a reasonably balanced article. Color me surprised. This is the exception lately.
*for those not indoctrinated to the phrases used by those that wish to take away the 2nd Amendment, EBR stands for "Evil Black Rifle". It is used in a sarcastic manner by firearm enthusiasts.